Ready for Halloween? Here’s How Event Organizers Are Hosting Safe, Creative Experiences This Year

Halloween has long been a favorite for brands and event hosts alike—but like everything else in 2020, the holiday looks a bit different this year. While virtual, consumer-focused events continue getting more elaborate, many event hosts made the effort to pull off in-person gatherings this month, building out immersive drive-throughs, socially distant walkthroughs, or themed pop-ups that allow fans and press to engage in a fun, contact-less way.

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