“The EGA was established to allow industry leaders to sit at our own table for the first time”
Austin Johnston, CEO + Founder of AKJOHNSTON Group and EGA President
THE EXPERIENTIAL MARKETING INDUSTRY AS A WHOLE, PAVING A PATH FOR INDUSTRY-WIDE GROWTH AND SUCCESS
IMPROVING INTERAGENCY RELATIONS, CREATING NETWORKING OPPORTUNITIES AND INDUSTRY ALIGNMENT
ESTABLISHING BEST PRACTICES
THROUGH LEADERSHIP, SHARING COLLECTIVE WINS, AND COLLABORATION
INNOVATING, CREATING CONTENT AND SHARING LEARNINGS FROM TOP INDUSTRY PROFESSIONALS
The Experiential Guild of America was formed by some of the country’s top experiential marketers to establish best practices, provide peer-to-peer support, foster young talent and more.
Dream scenario: You’re asked to produce next week’s presidential inauguration. What would you do? Here, we asked nine event producers to share their most creative ideas.
This season may look a bit different than in years past, but the holiday spirit lives on through these festive, out-of-the-box brand activations, drive-thrus, pop-ups, and other events.
The founder of Sterling Engagements has refocused on advocacy and innovation during a difficult year. The Basics: Alexandra Rembac is the founder and creative director of Los Angeles-based Sterling Engagements, where she’s been producing corporate and social events for high-profile clients since 2005.
Next month’s Live Events Lift Up Festival will raise funds for the industry and highlight the many people it takes to produce a live gathering.
Halloween has long been a favorite for brands and event hosts alike—but like everything else in 2020, the holiday looks a bit different this year. While virtual, consumer-focused events continue getting more elaborate, many event hosts made the effort to pull off in-person gatherings this month,...
From rising talent to renowned names, here are the United States’ most influential event professionals of 2020. The BizBash 500 is sponsored by SpotMe, a global digital experience and virtual event platform that has been utilized by brands such as L’Oréal, Johnson & Johnson, and SAP,...
To celebrate the Latinx community, the car brand hosted an immersive, consumer-focused drive-through event featuring eye-catching installations from nine different artists.
Production pros discuss what color schemes work best on camera, tips for spacing presenters apart in a natural way, why proper lighting is crucial and much more.
Videos from last month’s Safe & Sound benefit appeared to show attendees ignoring social distancing protocols. Event pros discuss what they think went wrong—and how to prevent it in the future.
Choura Events recently hosted a hybrid gathering with rapid COVID-19 testing, spaced-out seating, mandatory masks, and other smart safety measures.
In addition to producing an immersive, interactive premiere event, the network promoted the new season of the The Alienist with a variety of steal-worthy consumer experiences.
L.A. County Public Health officials are still discouraging large-scale gatherings amid the COVID-19 pandemic, but that didn’t stop a July 23 in-person event hosting upwards of 90 event insiders who gathered to strategize and share insights on how to revive the decimated industry.
Industry pros share their thoughts on the future of this popular event design concept that’s filled with plenty of high-touch, possibly high-risk elements.
In this guest column, event producer Austin Johnston argues that in-person, analog experiences will hold even more value when the COVID-19 crisis subsides.
Practical tips for reassuring attendees and key stakeholders, rescheduling to a later date, considering a virtual event, and more.
United States-based events, conferences, and festivals such as SXSW are increasingly being canceled during the COVID-19 outbreak. Here, industry experts present the case for keeping your event on the books—with modifications.
When his client dropped out of the film festival, JJLA founder Jeff Consoletti had to rethink his strategy. Here’s how he did it.
The Los Angeles-based founder of JJLA discusses his favorite spots to entertain clients, see art and culture, get outdoors, and more.
