INITIATIVES

INITIATIVES

“The EGA was established to allow industry leaders to sit at our own table for the first time”
Austin Johnston, CEO + Founder of AKJOHNSTON Group and EGA President

pic

ADVANCE

+

PROMOTE

THE EXPERIENTIAL MARKETING INDUSTRY AS A WHOLE, PAVING A PATH FOR INDUSTRY-WIDE GROWTH AND SUCCESS

pic

CONNECT

+

UNITE

IMPROVING INTERAGENCY RELATIONS, CREATING NETWORKING OPPORTUNITIES AND INDUSTRY ALIGNMENT

pic

ORGANIZE

+

STANDARDIZE


ESTABLISHING BEST PRACTICES

pic

INSPIRE

+

EMPOWER

THROUGH LEADERSHIP, SHARING COLLECTIVE WINS, AND COLLABORATION

pic

EDUCATE

+

IMPROVE

INNOVATING, CREATING CONTENT AND SHARING LEARNINGS FROM TOP INDUSTRY PROFESSIONALS