INITIATIVES
“The EGA was established to allow industry leaders to sit at our own table for the first time”
Austin Johnston, CEO + Founder of AKJOHNSTON Group and EGA President
ADVANCE
+
PROMOTE
THE EXPERIENTIAL MARKETING INDUSTRY AS A WHOLE, PAVING A PATH FOR INDUSTRY-WIDE GROWTH AND SUCCESS
CONNECT
+
UNITE
IMPROVING INTERAGENCY RELATIONS, CREATING NETWORKING OPPORTUNITIES AND INDUSTRY ALIGNMENT
ORGANIZE
+
STANDARDIZE
ESTABLISHING BEST PRACTICES
INSPIRE
+
EMPOWER
THROUGH LEADERSHIP, SHARING COLLECTIVE WINS, AND COLLABORATION
EDUCATE
+
IMPROVE
INNOVATING, CREATING CONTENT AND SHARING LEARNINGS FROM TOP INDUSTRY PROFESSIONALS